Download Tag: making them very susceptible to variations. Such variations are complex to manage and may lead to dissatisfaction of the customers. Therefore

QUESTION: With reference to a service organisation of your choice, critically evaluate how the following approaches to service marketing management – namely, process improvement, human aspects and managing resource capacity can potentially contribute to the success of a service organisation

0 Comments October 2, 2018

Introduction The service industries have grown tremendously in the recent past. Currently, the service industry contributes about 60% of the world GDP and employs 40% of the global workforce (Baker & Magnini, 2016). As the service industry grows, so does its complexity. The service operations are labor intensive, making them very susceptible to variations. Such […]